Diamonds are intimate, buying them should be too
Diamond jewellery, whether yours or a gift for someone else, is an incredibly personal investment that evokes a range of emotion. At The Gem Tree we believe that finding the right piece is more than a simple retail transaction and we pride ourselves on giving you the freedom to select and customise jewellery to satisfy your requirements.
The Gem Tree was started when we realised how difficult it is for the average customer to understand the jewellery market and get a personal experience when buying a diamond. Having experienced this first hand, we recognised the traditional retail industry does not always give the buyer the unique experience of choosing the perfect stone and then customising the setting to best suit it, at the best price. This option has historically been reserved for the lucky few with inside connections into the diamond and jewellery market. Usually, one has to know someone in the industry to get the best experience and best value for money!
We wanted to change this and create a more direct link to the wholesale diamond market for more people. You can think of The Gem Tree as your inside link to the diamond business!
At The Gem Tree we offer an intimate service, where you can select from one of the widest ranges of diamonds in South Africa, guided by professional jewellery experts, safe in the knowledge that all our stones have been independently graded and laser inscribed by the Gemological Institute of America (GIA), the premier diamond certification authority (www.gia.edu).
Our mission is to demystify and personalise the purchase of diamonds and fine jewellery, ensuring an exclusive and intimate experience, whether you choose to purchase online or at one of our showrooms in Johannesburg and Cape Town.
For more information, please don’t hesitate to reach out to us here.
We look forward to hearing from you.